We tend to make snap judgments and clinging to first impressions, even if they are mistaken. We are more l ikely to blame others than ourselves for misfortunes. We are influenced by our expectations. We are also influenced by obvious stimuli even if they are not the most important factors. Finally, we assume others are similar to us.

OBSERVE & ANALYZE: Describe a case in which the perceptual tendencies described in this chapter shaped your perceptions and consequently your communication. How might the incident have turned out differently if you had not succumbed to these perceptual errors?