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We work for The Boeing Company in the Strategy Department, reporting directly to the Chief Strategy Officer (CSO). After the failure of the Boeing 737

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We work for The Boeing Company in the Strategy Department, reporting directly to the Chief Strategy Officer (CSO). After the failure of the Boeing 737 Max, the CSO has requested to analyse and research the aircraft market in order to create the most suitable strategy for the company in the short and long run. In particular, the CSO wants us to perform a study about the feasibility of developing a new aircraft whose Top Level Requirements are: Passengers Group 1 60 200 2 Range (nm) 1000 2700 4000 6000 6000 Airline type Regional Low cost Charter Legacy Legacy 3 4 200 350 700 5 Universidad we Europea Universidade w Europeia Unit 1 Case Study - Aerospace Market Part 1 - Aerospace Manufacturer Market Research Our mission will be to perform the study and present the results to the CSO in a meeting that will take place in a weekl". The study will evaluate and include the following 3 aspects("") regarding A/C type: Aircraft Market Forecast. It will be analysed the demands of the aircraft market in the upcoming years to check if the new proposed aircraft could be a good fit. Current aircrafts produced by the company. It will be considered the current aircrafts manufactured by the company to check if some of them could meet the new aircraft Top Level Requirements. If so, it will be included at least one of the modifications that would be necessary to implement to the current model to convert it to the new aircraft (e.g., use more carbon fiber in the structure to reduce weight). Competitors. It will be checked the aircraft models produced by the main competitors to know how much competition the new aircraft would need to face. We work for The Boeing Company in the Strategy Department, reporting directly to the Chief Strategy Officer (CSO). After the failure of the Boeing 737 Max, the CSO has requested to analyse and research the aircraft market in order to create the most suitable strategy for the company in the short and long run. In particular, the CSO wants us to perform a study about the feasibility of developing a new aircraft whose Top Level Requirements are: Passengers Group 1 60 200 2 Range (nm) 1000 2700 4000 6000 6000 Airline type Regional Low cost Charter Legacy Legacy 3 4 200 350 700 5 Universidad we Europea Universidade w Europeia Unit 1 Case Study - Aerospace Market Part 1 - Aerospace Manufacturer Market Research Our mission will be to perform the study and present the results to the CSO in a meeting that will take place in a weekl". The study will evaluate and include the following 3 aspects("") regarding A/C type: Aircraft Market Forecast. It will be analysed the demands of the aircraft market in the upcoming years to check if the new proposed aircraft could be a good fit. Current aircrafts produced by the company. It will be considered the current aircrafts manufactured by the company to check if some of them could meet the new aircraft Top Level Requirements. If so, it will be included at least one of the modifications that would be necessary to implement to the current model to convert it to the new aircraft (e.g., use more carbon fiber in the structure to reduce weight). Competitors. It will be checked the aircraft models produced by the main competitors to know how much competition the new aircraft would need to face

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