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Weak competitive position Quadrant 2 + Product development + Market development + Market penetration Horizontal/vertical integration + Liquidation/divestiture Rapid market growth Quadrant 1 +

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Weak competitive position Quadrant 2 + Product development + Market development + Market penetration Horizontal/vertical integration + Liquidation/divestiture Rapid market growth Quadrant 1 + Product and market development + Market penetration + Backward integration + Forward integration + Concentric diversification Quadrant 3 + Retrenchment Related/unrelated diversification + Conglomerate diversification + Liquidation/divestiture Quadrant 4 + Related/unrelated diversification + Horizontal/vertical diversification + Conglomerate diversification + Joint ventures Slow market growth Strong competitive position

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