Question
Web analytics 2.0 model addresses: The presentation covered the back story about this topic Web Analytics: An Hour a Day, the back story about why
Web analytics 2.0 model addresses:
The presentation covered the back story about this topic Web Analytics: An Hour a Day, the back story about why traditional web analytics finds itself in a pickle and presented my vision, definition and outline of Web Analytics 2.0.
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.
Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign.
Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
(1) The analysis of qualitative and quantitative data from your website and the competition.
(2) To drive a continual improvement of the online experience that your customers, and potential customers have.
(3) Which translates into your desired outcomes (online and offline).
I had presented the idea of Web Analytics 2.0 in the Achieving Marketing ROI Online workshop series in now days. But it took the invite from the Authors Google to get me to formalize it and present the details of what the big hub was all about.
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