WEB ANALYTICS Q1Company XYZ has 480,000 total clicks. The company's online adver advertisement has been devered 1,800,000 times. Calculate CTR. (Answer:26.67%) 2, Assume ad per Click (CPC). (Answer -so.50) campaign cost $50,000 and it generated 100,000 direct clicks. Calculate Cost Q3 Three hobby websites have recently been posted and the Hobby A wants to know how popular they are. Ari's site received 8,100 hits, Barbara's sit received 26,000 hits, and Clive's site received 85,000 hits. Ari's page serves one file every time the page is accessed, Barbara's serves 5 files, and Clive's 8. A total of 4,000 clic are recorded for Clive's site, with 31% resulting his site were $10,400. ssociation of America kthroughs in an order. Clive's total advertising costs for a. What is the total number of pageviews for all three sites combined? [Answer: 23,92 a single visit, visitors typically access 4 pages on the site, how many visits were made to Barbara's site? Answer 1,300 What is the clickthrough rate for Clive's site? Answer 37.6% What is Clive's total cost per order? Answer $8.39 Barbara's site found that of the 5,000 customers who loaded items for purchase into their electronic carts, only 2,800 actually completed a purchase. What is the abandonment rate C. d. e. for Barbara's site? Answer 44.0% Formulae: Total number of pageviews Number of hitsumber of files on each page Clickthrough rate (%)-clickthroughs (#) / Impressions (#) Cost per Click ($) Total Cost (S) / Number of Clicks Generated (s) Cost per Order ($)-Advertising Cost (S)/ Orders Placed (#) Abandonment Rate Purchases not completed/ Customer Initiation Cost per Customer Acquired (S) - Total Cost (S)/ Number of Customers Acquired Bounce Rate (%)-Visits that access only a single page (s) / Total Visits to the web site (#)