WEB Master Several factors must be considered when selecting a brokerage firm. There are also a wide range of services that claim to objectively evaluate these firms. However, be careful: Some of these sites are actually sponsored by the brokerage firms themselves. Go to the web site www.stockbrokers.com, where you can find detailed comparisons of five leading brokerage firms with regard to fees, investment types, order types, online research reports, mobile trading, margin rates, and more. 1. Which firms look best for someone wishing to buy stocks on margin? 2. Which firm looks best for someone planning to pay cash to buy 100 shares? 3. Which firms are best in terms of integrating your account with your banking activities? 4. Check out the online education services. Which look best to you?