WEBSITE AND MARKET ANALYSIS ssphora vs nordstrom

1. Comparison with competitor's websites (Website interface, Web traffic, Company website detailing)
2. Website as a comprehensive business tool (Pre-sales to Post-sales activity, customer awareness, info. on sales activities, the company really care or not, post sales)
3. Ability to adapt to customer's dynamic needs and wants (What product they are selling? Changing needs & wants, plat form feedback)
4. Clarity and credibility of ideas (What they are claiming? How they differentiate in the business environment, what kind of wards, customer review)
5. Providing differentiating platform (Competitiveness of companies which can be easily matched to one another / what are the different website- platform used to differentiate by providing competitiveness to the customer Example: AI, 24 hrs. Chat assistance etc.)the way company website indicating to,
6. Providing adequate information about research areas -Marketing, Finance and HR (How each dept. is contributing or support to gain competitive advantages)
7. Interactive and viewer engagement (Audio-Video visual aids, navigation support, chat assistance, how interactive they are online catalogues,
8. Presentation viability (layout of the websites)
9. Effective Sales tool (Tools used to increase the sales, how strong they are, how much they gained, total revenue online sales)
10. AIDA - Attention, Interest, Desire and Action (How they are projecting > how they are gaining attention > how they are placing the product)

All other promotional platforms, projecting the products, curiousness, interest, desire > action

How much time they are spending on the websites, how much sales?

Brochure > Website > Purchase > sales