WebTV is an example of a firm that relied on outsourcing and collaborating for virtually every aspect of the value chain, yet emerged with the lion's share of the value created. Learning how to search for, negotiate and structure these sourcing arrangements is crucial for maintaining competitive advantage. What were the most important criteria for Perlman in choosing strategic alliance partners in financing, distribution and manufacturing? What were the expected benefits and what were the potential risks of choosing strategic partners based on these criteria? What were some of Perlman's smartest strategic sourcing decisions over time? Choose three and elaborate on why you believe these were critical to the success of WebTV