Week 1 Project Checkpoint 1: Company Selection This week, you will submit your first project checkpoint where you will be choosing a publicly traded company on the New York Stock Exchange and based in the United States. It would be in your best interest to choose a company that has a large amount of information available on the Internet, e.g. current news articles, as well as at least one well-known competitor to aid you in your market analysis. For this checkpoint, you will submit an entry to this Journal including the following: List your company and its ticker symbol. Provide a brief overview of what the company does and the goods and/or services that they provide.