Week 2 Assignment Assignment Content Review the following Case Study taken from Chapter 1 of your text, and answer the following critical the questions: Warby Parker Puts Affordable Eyewear in Focus Entrepreneur-a person who risks time, effort, and money to start and operate a business. That definition Dave Gilboa-along with Neil Blumenthal, Andy Hunt, and Jeff Raider-four entrepreneurs who started at eye-wear company called Warby Parker. Their goal was simple: Sell eyeglasses for less than $100 per pair business idea grew out of co-founder Dave Gilboa's personal experience. When he was a graduate studen his glasses while hiking and was so outraged by the high price of replacing them that he squinted for mont than buy new glasses. Eyeglasses are made from wire, plastic, screws, and glass, yet the retail price is ofter times the actual cost of the materials, yielding a hefty profit margin. Adding a designer logo to a pair of frames pushes the f even higher. Talking with friends, Gilboa learned he wasn't the only person unhappy about having to spend eyeglasses. So the four entrepreneurs became a team and created a business plan for a new kind of eyewe company that would sell eyeglasses at an affordable price. What really makes Warby Parker different? How can they sell eyeglasses and sunglasses for less than $100 other retailers and marketing intermediaries including LensCrafters, Pearle Vision, and Sunglass Hut sell the products for much more? Again, the answer is simple: They sell directly to consumers. Direct marketing thro online virtual store keeps Warby Parker's distribution costs low and avoids the kind of markups that other re use to increase the final price they charge in order to boost their profits. Another reason why Warby Parker charge less is that its in-house designers develop all its frame styles, which means no licensing fees for the use famous fashion logos. Customers benefit because Warby Parker passes the savings along in the form of affordable prices for quality eyewear. Warby Parker's online website makes it easy-very easy-to buy eyeglasses. Customers can select up to five frames from its online inventory and have their choices delivered for a five-day free at home trial before pure a pair, Warby Parker pays the postage both ways, so the customer risks nothing. Frame prices begin at 595 pe although optional extras such as progressive lenses will increase the final price. After deciding on a frame, the customer submits a prescription, clicks to finalize the order and receives new glasses by mail within one to tv weeks Save and Close Submit Week 2 Assignment Assignment Content Review the following Case Study taken from Chapter 1 of your text, and answer the following critical the questions: Warby Parker Puts Affordable Eyewear in Focus Entrepreneur-a person who risks time, effort, and money to start and operate a business. That definition Dave Gilboa-along with Neil Blumenthal, Andy Hunt, and Jeff Raider-four entrepreneurs who started at eye-wear company called Warby Parker. Their goal was simple: Sell eyeglasses for less than $100 per pair business idea grew out of co-founder Dave Gilboa's personal experience. When he was a graduate studen his glasses while hiking and was so outraged by the high price of replacing them that he squinted for mont than buy new glasses. Eyeglasses are made from wire, plastic, screws, and glass, yet the retail price is ofter times the actual cost of the materials, yielding a hefty profit margin. Adding a designer logo to a pair of frames pushes the f even higher. Talking with friends, Gilboa learned he wasn't the only person unhappy about having to spend eyeglasses. So the four entrepreneurs became a team and created a business plan for a new kind of eyewe company that would sell eyeglasses at an affordable price. What really makes Warby Parker different? How can they sell eyeglasses and sunglasses for less than $100 other retailers and marketing intermediaries including LensCrafters, Pearle Vision, and Sunglass Hut sell the products for much more? Again, the answer is simple: They sell directly to consumers. Direct marketing thro online virtual store keeps Warby Parker's distribution costs low and avoids the kind of markups that other re use to increase the final price they charge in order to boost their profits. Another reason why Warby Parker charge less is that its in-house designers develop all its frame styles, which means no licensing fees for the use famous fashion logos. Customers benefit because Warby Parker passes the savings along in the form of affordable prices for quality eyewear. Warby Parker's online website makes it easy-very easy-to buy eyeglasses. Customers can select up to five frames from its online inventory and have their choices delivered for a five-day free at home trial before pure a pair, Warby Parker pays the postage both ways, so the customer risks nothing. Frame prices begin at 595 pe although optional extras such as progressive lenses will increase the final price. After deciding on a frame, the customer submits a prescription, clicks to finalize the order and receives new glasses by mail within one to tv weeks Save and Close Submit