Week 2 Discussion Group - Gillette

Review the Gillette #MeToo campaign in the 2_1 presentation. Presume you are part of Gillette's marketing department.

I want you to put forward TWO clear arguments:

(1) Share ONE reason why you think this campaign is a BAD idea for a marketing campaign. You need to give a well-thought out argument as to why you think it is a bad idea.Think about concrete arguments against putting a campaign like this out there and start a thread.Think of it as an idea bubble and just get talking and sharing. It's like a brain storm session.If you work in a marketing department, this is truly something you would do -- you try to predict the cons of a campaign and then decide if the risk is worth it.So let's hear it!Think about the macro-environment and everything that's going on in the world.Why could this campaign be problematic?

(2) Argue why you think is a GOOD idea for a campaign. You need to give a well-thought out argument as to why you think it is a good idea. Do not simply copy and paste someone else's argument or just reply to the con side - use your own words and ideas!Think about all of the different ways this campaign can cause "good" results in society (for men and women).Considering the macro-environment, why would this campaign be GOOD for society?What would it get people talking about?

I will be looking to see who is actively engaged and participating.