Week 2

Part 1

The wine wholesaler also sells premium Japanese single malt whiskey for $49.95 and costs the wholesaler $22.50. This year the wholesaler sold 15,864 bottles of the whiskey. (a) What was TC for this whiskey? $435,467 $521,543 $391,845 $612,776

Part 2

1. The wine wholesaler also sells premium Japanese single malt whiskey for $49.95 and costs the wholesaler $22.50. This year the wholesaler sold 15,864 bottles of the whiskey.

   (b) If wholesale industry sales for the premium single malt category were $30,472,020 this year, what is this wholesalers market share?

   		2.60%
   		3.12%
   		2.89%
   		3.23%

Part 3

1. The wine wholesaler also sells premium Japanese single malt whiskey for $49.95 and costs the wholesaler $22.50. This year the wholesaler sold 15,864 bottles of the whiskey.

   (c) If the wholesaler decides to cut prices 3.5% on this whiskey in the coming year, what is the absolute increase in units needed just to maintain last years TC?

   		1,209 units
   		1,345 units
   		927 units
   		1,080 units