Week $2$

To: Paramount Plus

From: Kelly Hammer

Date: October $27,2023$

Subject: Streaming Platform

Paramount Plus is the leading streaming company offering movies, TV Shows, and live sports.

With over $40,000$ titles to choose from, Paramount Plus boasts the largest library of new releases, classics, and

original TV shows in the industry. Sports are also covered live on their website.

Paramount Plus allows users to choose to view their content in both HD and $4k$ Ultra HD for a better viewing

experience. While the site is user$-$friendly, customers also have the option to stream online and offline.

Paramount Plus offers different pricing for the viewers. They are also able to utilize a free trial to determine

what they use, and they can make their purchase based on their viewing preferences.

There is clarity conciseness, and persuasiveness in Paramount Plus's value proposition. Sports coverage,

unmatched content, and an unmatched selection of content make it unrivaled in the market. In addition, there

are affordable pricing options and excellent viewing experiences.

Week $4$

New Market Segment $1$: The Entertained Families

Behavioral Characteristics:

Family$-$oriented clients prioritize activities and entertainment that they can enjoy together as a family. Diverse Content

Preferences seek out a variety of content genres that appeal to different family members, including children's

programming, family$-$friendly comedies, and action$-$adventure films. Value$-$conscious consumers are mindful of their

spending and seek out streaming services that offer affordable pricing plans and a good return on investment.

Demographic Characteristics:

The preferred age range is whole between the ages of $25$ and $49.$ They are looking for a mixed gender with a slight