Week 7 Discussion

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Messaging is a primary function of marketing. Furthermore, creating effective advertising content and selecting the right advertising platforms is a key objective for getting the right message to the right target audience at the right time.

• Suggest two additional challenges a global marketing team may experience when creating international advertising campaigns, coordinating media buys, hiring advertising agencies, and/or developing promotional budgets.

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Week 8 Discussion

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Amazon is known for having a very efficient and effective supply chain that delivers their products right the first time.

• Suggest at least three logistical challenges a domestic company must consider before pursuing a global trade strategy.
• Compare and contrast various direct or indirect strategies an import or export organization can implement to make the supply-chain process more efficient.
• Be sure to state which strategies you believe are most efficient. Justify your response.

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Week 9 Discussion

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When developing a global marketing plan, a primary consideration is whether to use centralized or decentralized control for decision-making authority.

• Discuss the main advantages and disadvantages associated with command and control at the local country level.

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