Week 7 Discussion - Giving to Get Customers

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This week we're looking at what makes for effective promotion. HubSpot is an example of a company that gives away information via a blog and on social media platforms in order to draw prospective customers in. HubSpot was founded on "inbound", the notion that people don't want to be interrupted by marketers or harassed by salespeople they want to be helped. While many people will simply use the resources for free, others will hire HubSpot to help with their business needs.

HubSpot's Mission

There's this notion that to grow a business, you have to be ruthless. But we know there's a better way to grow. One where what's good for the bottom line is also good for customers. We believe businesses can grow with a conscience, and succeed with a soul and that they can do it with inbound. That's why we've created a platform uniting software, education, and community to help businesses grow better every day.

Instructions:

For this week's Discussion, visit https://blog.hubspot.com/(Links to an external site.) and look through the blog posts. Most only take 5 to 10 minutes to read. Choose one that interests you then answer the following questions. Please don't just choose the first one. Scroll down to the topics and find one that interests you.

Questions to answer in your Initial Responseby Friday at Midnight:

1. Which blog post did you read?
2. What were the tips or main ideas shared in the article?