Question
Week 8: Instructions for Case: Case #29 - Starbucks 2018: Culture, Values, and Operating Practices GENERAL INSTRUCTIONS: Organize and identify your responses, preferably, by cutting-and-pasting
Week 8: Instructions for Case: Case #29 - Starbucks 2018: Culture, Values, and Operating Practices GENERAL INSTRUCTIONS: Organize and identify your responses, preferably, by cutting-and-pasting each specific instruction and number, as written below. All too often, students end-up writing an incorrect or incomplete response because they failed to address the instruction or question exactly as it was written. Where appropriate, you should use tables or charts, and/or bullet-points and sub-headings to organize and display your analyses. Doing so not only makes it easier for you to understand and explain, it cuts-down on the amount of supporting narrative that you have to write to explain the outcomes of your analysis and assessments. You should read the exam questions in their entirety, before starting. SPECIFIC CASE QUESTIONS AND INSTRUCTIONS TASK #1: Regarding Starbucks' Strategy in 2018 (A) Briefly describe the following aspects of Starbucks' strategy. Growth Strategy Strategy to provide a unique coffee experience Product sourcing strategy Product diversification Marketing, advertising, and promotion strategies (B) Does Starbucks have a winning strategy? Your response must demonstrate your understanding of the three tests of a winning strategy as described in Chapter 1, and be supported by information in Case #29. Task #2:
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