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Weiss, N., Schreieck, M., Wiesche, M., & Krcmar, H. (2021). From Product to Platform: How can BMW compete with Platform Giants? What lesson would you

Weiss, N., Schreieck, M., Wiesche, M., & Krcmar, H. (2021). From Product to Platform: How can BMW compete with Platform Giants? What lesson would you draw from this case in term of driving and sustaining competitive advantage by using technology-based solutions?

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