Welcome aboard and congratulations, enjoy your first day at PenPower! We are looking forward to hearing your ideas by early next week on how to maintain our top spot in the marketplace. Those were your final instructions from your new manager as you were shown to your desk. PenPower Technology Limited hired you to ensure the continued growth and success of a widely popular and profitable iPhone App called WorldCard Mobile. This App is a staple in the business world allowing users to snap a picture of a business card, and automatically create a business contact. You are excited to begin working towards the goal to ensure WorldCard Mobile is the highest rated business App in the market. As the product manager, you are responsible for directing the App development efforts. To do this effectively, you need to understand your customers, learn how they use the App, and more importantly, to understand and prioritize features that need to be added. You also need to know what bugs need to be addressed.

Customer Reviews and Sentiment

To get started, visit the Apple iTunes App Store and search for the WorldCard Mobile App. Spend 15-20 minutes reading customer reviews of your product, making sure to keep track your customers feelings, requirements, enchantment requests.

Based upon your experience reviewing the online customer reviews of your App, answer the following questions in one to two sentences:

1. Overall, how would you describe the customers feelings around the App?

2. Are there specific features or attributes of the App that are excellent?

3. What are the most critical flaws the customers identified?

4. How confident are you in the accuracy of your review?

5. Were you able to complete your analysis?

6. From your analysis, would you be able to confidently direct software development change efforts?