Welcome to Finance Function. In your first challenge, you're meeting with Paulo, a newly promoted Marketing Manager, to review the figures for a Signal toothpaste promotion which includes a free travel toothbrush with each purchase. Reviewing the figures before the meeting, you're concerned that the promotion will cost 10% of the total marketing budget for this brand, which would be the largest spend on a single promotion for that brand to date. You'd also like to see a stronger return on investment and more financial controls in place. At the start of the meeting it's clear that Paulo is passionate about the promotion going ahead ...and quickly. He predicts it will be a key lever in regaining market share from the competition and is keen to make a positive start to his new role. So tell me How would you go about winning Paulo's respect and trust? How would you share your concerns with Paulo? How would ensure Paulo takes your concerns seriously? How would you go about building an ongoing relationship?