Welcome to the PetaMorron corporation! We make unique, delicious chocolate cookies which are irresistible! Our secret ingredient is the special strain of cacao that only grows in the hills of our country Marronia. After a decade of successful operation in Marronia, we are currently looking to expand our market to Australia as our first step to internationalisation. We are looking to you as our consultants to advise us on: 0 Our business's impact on SDGs in Australia 0 Business opportunities 0 Business strategy 0 Implementation and setup strategy including: 0 Five year growth strategy including: 0 Marketing 0 Marketing strategies (Promotion) 0 Marketing communication material 0 Financial analysis 0 Sustainability Reporting (ESG Factors] Additionally, our directors are acutely aware that consumers these days are worried about sustainability. To do our part, we want any future activities in Australia to be sustainable. Our directors are very excited to hear about the SDGs in recent times and wish to reallyjoin in this movement. Your team is to prepare a comprehensive report for us to bring our exciting product to Australia. Remember, we need to reinforce our appreciation of the SDGs to the Australian public, as our directors believe it can make a strong and lasting impression of our product, and help ensure our longterm competitiveness. A separate report template is provided, with the suggested structure for your report. We look forward to hearing from you. PetaMarron Operational information We use excellent quality RSPO certified palm oil; ghee from India; and cacao from Marronia (of course! I]. We understand we can easily source Australian flour, sugar, gelatine, and milk locally at very competitive prices. We cannot ship the cookies form Marronia as much as we want to, as we believe our cookies are best fresh from the oven to the customer. In Marronia, we have bakery stores where we bake daily and sell direct to the public. Our current cash reserves allow us to invest up to $500,000 AUD in this venture. The Marronian government has also offered an interest free loan of equivalent to another $500,000 AUD in a dollarfordollar match. Marrania At a glance Marronia is a small landlocked developing country located in South East Asia. Not a member of ASEAN, 2020 Census data suggests a population of nearly 10 million. The country is primarily agrarian, with very little industrialisation. Economically challenged, the country suffers from over 90% ofthe population living under the poverty line. There is extreme social and economic inequality, with 10% of the population being extremely well off, the others lacking basic health, education, and sanitation. The primary crop produced is the Marronian Cacao. Environmental groups have expressed concern at how native habitats are being currently destroyed for new cacao farms, in particular the habitat of the endangered ManonGoose. Concerns have been raised by NGOs in recent times about alleged human rights abuses of political opponents of the autocratic DaMaasli Government, which took power in a popular revolt five years ago. However, these are only allegations, and no sanctions are currently imposed against Marronia or the DaMaasli government. Economic co ntax't While once a prosperous society, about a century ago, the powerful Masar family took control of the nation, and effectively made the majority of the population subservient to them. Corruption was rife, and a popular revolt lead by Simon Da~Maasli toppled the Masar dynasty through a short but bloody civil war. It appears however that the Da-Maasli government took all of the wealth and distributed it to their family and connections, although no direct evidence can be obtained. The economy depends extremely heavily on the export of Marronian cacao. Government records show almost 90% of the export earnings are from cacao export. The economy is further supported by related industries for cacao production. eg. retail, maintenance, services. Although exact gures are hard to obtain, N60 and UN estimations in early 2021 suggest that government money is distributed across the following portfolios in Marronia: Health: 5%; Science: 5%; Education: 10%; Energy: 15%; and Military: 65% (Note: Transport, infrastructure, science, government salaries, veteran benefits are covered under military control). Telecommunication is relatively advanced with good internet (cable) coverage in the cities. Costs to use is very high however, and is only affordable to for the well-off. Power plants are used for energy generation in Marronia mostly through burning of fossil fuels including coal and oil. Education The education system is of an excellent standard in Marronia and is considered on par with its neighbouring developed nations, such as Vietnam, in terms of STEM subjects. Whilst education is free to all people, attendance is noted to be poor. NGOs recognise that the culture in Marronia has been traditionally very patriarchal. Education itselfis not devalued as such, but Marronians do not necessarily see where it will lead them. Further compounding attendance issues, is the mistrust of schools due to political/ideological content. Although harsh government laws exist to control the provision of false propaganda, NGOs report a 'selective' enforcement with poorer individuals in the community receiving the brunt of imprisonments. Education extends up to University level and is fully funded by the government for Nationals who have completed secondary education in Marronia. Academics within these institutions are largely educated in Western universities, including in Australia. Health syn-m Marronia has an extreme, 2-tiered health care system. Excellent healthcare is provided to wealthier members of society who have the "right social contact". For the average person, the care is expensive and unattainable. Five percent of the GDP is spent on healthcare. The majority of the population suffer from issues such as dengue, malaria, and dysentery. Most of the population rely on traditional medicine. NGOs report that a significant proportion of the population live in basic shacks, and all washing, bathing, and related activities are undertaken at creeks and waterways. Drinking and cooking water is taken from the same water courses. The city sewage systems are treated before discharge. Non- city sewage is discharged into the river system. Climate and Environment With its unique form of cacao, this country is equally well-known for its Manon-Goose, a bird endemic to Marronia. The uniqueness of this exquisite bird attracts tourists from around the globe- birdwatchers have increased in numbers over the last decade. However, the two do not exist harmoniously. The establishment of new cacao farms has led to the devastation of the Marron- Goose's natural habitat and with sudden loss of numbers over the last two decades, extinction is predicted by 2030. Forest cover is still over 60%, however, some metrics have suggested coverage loss at over 5% per year. Currently, there is no specific policy on habitat protection by the government. Marronia has an international airport yet flights need to be chartered as there are few regular commerical flights. As a landlocked country, the nearest country with access to ocean freighting to export the cacao is either Vietnam (Haiphong) or Thailand (Bangkok). Road hours from Marronia to Haiphong is approximately 27 hours and approximately 16 hours from Bangkok. Welcome to the m corporation! We are a new business that commenced operations in m rather unintentionally in 2020. Following a casual get together over a chocolate biscuit or two, we saw an opportunity to sell our mother's recipe chocolate biscuits (using the special strain of cacao that only grows in the hills ofm and make a bit of money. We consequently started producing and selling locally, and the uptake was extraordinary. Unfortunately, whilst our start-up business has been successful, our attention to detail in terms of generating financial reports has been rather lax - in fact, we are yet to produce even our first set of W! Nonetheless, we are confident in our product, and believe tapping into a 'western market' will be our cash cow! Consequently we are now looking to expand our market to Australia as our first step to W. |leur directors are acutely aware that consumers these days are worried about sustainability. To do our part, we wish all of our activities in Australia to be sustainable. Our directors are very excited to hear about the SDGs in recent times and wish to really join in this movement. As such, we would like you to consider sustainable development issues, and report on actual andi'or potential Environmental, Social, and Governance factors. Yourteam is to prepare a comprehensive report, including recommendations for us to bring our exciting product to Australia. Remember, we need to reinforce our appreciation of sustainability and the SDGs to the Australian public, as our directors believe it can make a strong and lasting impression of our product, and help ensure our long-tenn competitiveness