well-defined strategy includes key elements referred to as the marketing mix. The marketing mix refers to a set of strategic elements, traditionally comprised of the 4 P's (product, price, place, and promotion). These elements are considered when planning a marketing strategy, with element playing a unique role in the effective and efficient marketing of a product or service. When the elements are combined, they should satisfy the needs of a target market and achieve the organizational objectives.

Directions

Choose one of an event below: and conducting research, interpreting the information, and applying appropriate event marketing strategies

Lists of events:

• Hearts Out at Home - Youth Singers of Alberta
• Relay for Life - Cdn Cancer Society
• YW Whisper Gala
• Candy Cane Gala - Alberta Childrens Hospital
• Fire Fighter Stair Climb
• Cancervive Cycle Tour
• Calgary Folk Music Festival
• Beaker head
• Home renovation shows, wedding expos
• Block Heater
• Chinook Blast
• Calgary Marathon
• Walk a Mile in Her Shoes

Introduction - Provide a brief introduction outlining your approach and event marketing strategy.

-(Clear and concise introduction aligns with body of paper.)

Target Market Profile - Who is the target market for the event? Provide a specific, comprehensive and detailed attendee profile using Demographics, Psychographics and Geographic profiling.

-(It should clearly defined by demographic, psychographic, geographic, and behavioral factors)

S.W.O.T. Analysis - Complete the analysis of your event, which should consider both internal and external influences. Research is an important aspect and should be evident in each point; however, your own interpretive comments should be evidenced in each sections outlined below. Use the following format for your S.W.O.T.

- (In-depth SWOT analysis is provided, based on research incorporating original thoughts conclusions.)

1.Strengths (Internal - E.g. Company goals and objectives, employee training, expertise, resources such as money and personal, etc.):

Identify strengths of the company that you feel will help achieve the marketing goal of the product

Identify strengths of the product itself

2.Weaknesses (Internal - E.g. Company goals and objectives, employee training, expertise, lack of resources etc.):

Identify Weaknesses of the company that you feel might keep the company from marketing the product successfully

Identify weaknesses of the product that are hurting its marketing potential

3.Opportunities (External - E.g. Technology, economy, competitors, social trends, legal issues, market characteristics, target markets etc.)

4.Threats (External - E.g. Technology, economy, competitors, social trends, legal issues, market characteristics, target markets etc.)

Marketing Objectives - What are you trying to accomplish for the event? Remember these are your objectives and they will be what guides your strategy. (I.e. Create, Maintain or Build your company's brand image or awareness. Profit? Fundraising? Product launch?) *minimum of two objectives

-(A minimum of two (2) SMART marketing objectives are provided)

Marketing Mix - Demonstrate how you will accomplish your market objectives using the P's of marketing. You must use a minimum of 5 P's.

-(In-depth explanation of the marketing mix strategies and tactics used to accomplish the proposed event objectives. Creativity and original thought is evident.)

Take Note: (Provide references)

Be very thorough in this section and specific as to what strategies (think creative strategies as well as the message) you will use to communicate with the target market. Ensure to justify your ideas as to why you chose these strategies, message(s) and media etc