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Wendy is evaluating the value of her cell service. To evaluate value, she will: subtract the cost of her cell phone from the cell service
Wendy is evaluating the "value" of her cell service. To evaluate "value," she will: subtract the cost of her cell phone from the cell service contract. eliminate all customer service elements that might affect her experience. look at the perceived benefits the service provides minus the cost of the contract. identify the variable and the fixed components of the service's benefits
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