We're talking a lot about advertising and social media this week. Let's apply this directly to one of the successful ad campaigns mentioned in this module's lecture:

ALS #IceBucketChallenge

Always #LikeAGirl

Coca$-$Cola #ShareaCoke

IKEA bookbook video

McDonald's Super Bowl $2015$

Taco Bell #OnlyInTheApp

Virgin America Boo videos

In a minimum of $3$ pages, please do the following:

Provide a summary of the ad or include a screenshot, and explain what the intent behind the ad is$.$

From there, look at what the ad actually says $($like the beer ad from Module $3$ says that women are sex objects$).$

Describe how social media plays into the intent and the actual message?

What made it successful $($or not successful$)?$

What ideas and opinions do you have about the product or brand after reviewing the ad$?$

What can we learn about how businesses use Twitter, Facebook, Linked In$,$ etc. to communicate, network, broaden their customer base, and promote their products$/$services$?$