We've all grown up with varying degrees of "save the planet" rules, regulations, and suggestions. Natural resources have been used, abused, and depleted throughout the lifetime of civilization to the point where we are reaching out more to harness wind and solar power to help sustain future generations. As a whole, the human race is one of the biggest disrupters of ecosystems. We throw aside so much waste, from wrecked vehicles to product packaging, that we have become desensitized to the damage we are creating.

Today, many businesses have developed corporate social responsibility (CSR) plans to address environmental damage caused by civilization. Companies like Walt Disney, Lego, Google, Ben and Jerry's, and many others are devoting money and time to making the world a better place.

• To what extent do you personally make purchasing choices based on a company's social responsibility, brand, or reputation? Explain what motivates you to make these choices.