What about non-monetary benefits and costs? What does he potentially gain in the prison environment if he wins the bet? At what cost, even if he does not have to pay for the eggs? Could non-monetary incentives outweigh any monetary costs for a 50-egg bet, even if he has to pay for the eggs? Is it possible that Luke could gain more in non-monetary benefits even if he pays more for the eggs than he wins with the bet? Are you always satisfied with the cheaper store brand? Is there any degree of uncertainly at times when choosing the cheaper option