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What additional information might be useful to consider before making this investment decision? BUSINESS INTERNATIONAL WILSON INTERNATIONAL INTERNATIONAL CAPITAL BUDGETING CASE II Wilson International is
What additional information might be useful to consider before making this investment decision?
BUSINESS INTERNATIONAL WILSON INTERNATIONAL INTERNATIONAL CAPITAL BUDGETING CASE II Wilson International is a chain of over 100 luxury hotels found mostly io developed countries. George Wilson, a former Chicago sales representative who frequently traveled internationally, started the company. As an international page I business traveler,Wilson found that hotel quality varied from country to c country known for its extensive bed-and-breakfast industry. Wilson felt business travelers and, with the help of a venture capitalist, George wasa He quit his very successful sales job and started a hotel in Dublin, Ireland,.a business travelers needed a greater selection of hotels in Dublin, particularty in success with the higher-priced market. The Wilson of Dublin was an immediate succ ble to expand his hotel concept to 20 countries. Wilson has always sought hotel opportunities in more developed countr in Europe and Asia. George and his associates felt that the problems found in less developed countries presented too much risk for his company, thus they avoided most countries of the world. Because the countries in which Wilson operates ane considered politically stable and present little political risk, the investment decisions are normally made on the basis of revenue projections using a net present value approach.The firm's cost of capital is used as a means of discounting expected cash flow. If the net present value (NPV) of the investment is above zero, the hotel is constructed. This approach has worked well for the company over the years With the possibility of market saturation beginning to rise, George is considering an opportunity to expand into other markets. He has been approached by a trade representative of St Charles, a small and moderately industrialized island in the Caribbean, who proposes that Wilson International build a business hotel in the capital, Dominic. The trade rep has assured George that an additional hotel is needed in the capital because of the country's expanding industrialization. St Charles has always enjoyed a brisk tourist trade, and now the country is diversifying its economy into light manufacturing Multinationals from the United States and Europe have established customer service operations on the island, and a number of garment manufacturers have begun operations there as well. The trade representative tells George that managers from these companies frequently visit the island, and they need a more luxurious hotel in which to stay.The hotel would certainly be profitable, reasons the trade repStep by Step Solution
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