What additional revenue opportunities might Powell's enjoy from their online environment that cannot be earned from their bricks and mortar location? (3 Marks) Could the company's online business potentially reduce revenues from its physical location? If so, how? (3 Marks) 2. What costs does Powell's save when selling a book online as opposed to from its bricks and mortar location? (3 Marks) What additional costs do they incur? (1 Mark) 3. If you lived in Portland and required a copy of Oprah's new book, would you buy from Powell's online or the bricks and mortar location? Why? (5 Marks)