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What advantages does Baidu have over Google in the Chinese marketplace? How might Google overcome those advantages? Firm-specific advantage (competitive advantage) vs country-specific advantage (comparative

What advantages does Baidu have over Google in the Chinese marketplace? How might Google overcome those advantages?

  • Firm-specific advantage (competitive advantage) vs country-specific advantage (comparative advantage)
  • Innovative services and offline exposure
  • How did Google contribute to the distribution of the information?

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