What are aggravating factors of misleading advertising offence? O Number of people affected/involved** O Nature of conduct (over a short period of time) O Breach of trust (letting down other telemarketers, making the public less confident) O Position of Henry (he has been in the business for some time) O Expertise/sophistication (the amount of money taken in**, how planned it was)** O Failing to comply with the regulatory standard O Other statutes (misuse of information)