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What are Campbell Soup Company's current marketing objectives, strategies, policies, and programs? Are they clearly stated or merely implied from performance and/or budgets? How well
What are Campbell Soup Company's current marketing objectives, strategies, policies, and programs? Are they clearly stated or merely implied from performance and/or budgets? How well is the company performing in terms of analysis of market position? What trends emerge from this analysis? What impact have these trends had on past performance and how might trends affect future performance? Does the analysis support the corporation's past and pending strategic decisions? Does marketing consider adjust to the conditions in each country in which it operates? Does marketing consider environmental sustainability? What is the role of the marketing manager in the strategic management process
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