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What are FABSCRAP's business goals? Who are the company's different stakeholder groups? What does each group want from FABSCRAP? How does what they want differ
- What are FABSCRAP's business goals?
- Who are the company's different stakeholder groups? What does each group want from FABSCRAP? How does what they want differ across groups?
- How do the different stakeholder groups rank in importance, in relation to FABSCRAP achieving its goals?
- How should FABSCRAP measure its performance against what its key stakeholders want?
- What challenges does FABSCRAP currently face in growing and maintaining (a) stakeholder awareness and (b) stakeholder engagement?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
