What are five assumptions marketing mangers tend to make about countries that fall at the bottom of the pyramid (lower income countries)?

Where does a culture come from and what are the 5 social institutions that contribute to culture? Give an example of each of these institutions.

Sometimes brands, logos or products fail or are not received well in a new market. What are some cultural reasons why would this happen? What can a marketing manager do to avoid this?

What is the difference between abstract culture and physical culture? Give 2-3 examples of abstract culture and 2-3 examples of physical culture.

Why do marketing managers need to understand political risks in countries they are looking to do business in?

What is the difference between a patent, a trademark and a copyright? Give examples in your explanation, do not just write the definition of each.