What are likely to be the best measures of actual and potential value for each of the following customer bases? How would you confirm that your answer is right? Would the company likely be best served by proxy, financial, or statistical value analysis?

Customers for a B2B electronics components distributor?

Customers for a dry cleaner?

Customers for an automobile manufacturer? For an automobile dealer?

Customers for a chemical supply company?

Customers for a munitions firm?

Customers for a discount department store?

Customers for a large regional supermarket chain?

Customers for a long-haul trucking company?

Customers for Disney World? Six Flags? Club Med?

Customers for CBS? For HBO? (Caution: They're different. CBS sells viewers to advertisers; HBO sells programming to viewers.)

"Customers" for a political campaign? The American Cancer Society? National Public Radio? Habitat for Humanity?