Question
What are potential substitutes for your product/service? How does the existence of a substitute impact the demand for your product/service? (weight management program)
What are potential substitutes for your product/service? How does the existence of a substitute impact the demand for your product/service? (weight management program)
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Principles Of General Management
Authors: John L.Colley Jr, Jacqueline L. Doyle, Robert D. Hardie, George W. Logan, Wallace Stettinius
1st Edition
0300117094, 978-0300117097
