What are researchers' roles in interpreting data? Identify one business organization and consider a specific aspect of the organization . Gather/obtain data on the aspect, formulate some questions relating to the aspect and use statistical analysis to address the questions.

If you decide on option 1- please note that each of the projects has two partsPART 1 involves conducting the research outlined and writing a report of a minimum of 4-6 pages in length (excluding tables and figures) and will be worth a maximum of 60/100 and PART 2 (which may not be related to Part 1) involves providing answers to specific questions relating to application of statistics to business. This will be worth a maximum of 40/100. (Part 1) What are researchers' roles in interpreting data? Identify one business organization and consider a specific aspect of the organization . Gather/obtain data on the aspect, formulate some questions relating to the aspect and use statistical analysis to address the questions. Case Study-Downy-Q Quilt The research for Downy-Q is an example of a commercial test that was conducted when an advertising campaign for an established brand had run its course. The revised campaign, \"Fighting the Cold,\" emphasized that Downy-Q was an \"extra-warm quilt\"; previous research had demonstrated that extra warmth was an important and deliverable product quality. The commercial test was requested to measure the campaign's ability to generate purchase interest. The marketing department had recommended this revised advertising campaign and was now anxious to know how effectively this commercial would perform. The test concluded that \"Fighting the Cold\" was a persuasive commercial. It also demonstrated that the new campaign would have greater appeal to specific market segments. Method Brand choices for the same individuals were obtained before and after viewing the commercial. The commercial was tested in 30-second, colormoving, storyboard form in a theater test. Invited viewers were shown programming with commercial inserts. Qualified respondents were women who had bought quilts in outlets that carried Downy-Q. The results are shown in Case Exhibits 20.2-1 through 20.2-4 for educational purposes only. Question Interpret the data in these tables. What recommendations and conclusions would you offer to Downy-Q management? CASE EXHIBIT 20.2-3 Adjective Checklist for Downy-Q Quilt Commercial Question: Which of these words do you feel come closest to describing the commercial you've just seen? (Check list.) CASE EXHIBIT 20.2-4 Product Attribute Checklist for Downy