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What are some common segmentation criteria used in marketing? * A) Age, gender, and price. B) Weather patterns, product color, and season. C) Geographic location,
What are some common segmentation criteria used in marketing? * A) Age, gender, and price. B) Weather patterns, product color, and season. C) Geographic location, income level, and behavioral data. D)...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
