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What are some of the challenges and opportunities facing the processor chip industry in general and ARM in particular? 2 . Some chip industry observers
What are some of the challenges and opportunities facing the processor chip industry in general and ARM in
particular?
Some chip industry observers and financial analysts believe that because of its licensing business model, ARM
missed an opportunity to capture billions of dol lars in sales of microprocessor chips it could have manufactured.
Compare sales, profits, and stock prices over a threeyear period for ARM to two of its customers who do have
fab plants and manufacture their own chips such as Samsung Electronics and Intel or AMD, a competitor. Do you
believe that the ARM licensing rather than manufacturing business model has hurt the firm? Why or why not?
Do research to learn more about how China came to be the lead assembler of the worlds smartphones and
computers. What are some of the pros and cons of outsourcing this work to China?
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