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What are some of the fundamental changes, challenges, and opportunities of marketing in todays economy (for example, power shift to customers, massive increase in product
What are some of the fundamental changes, challenges, and opportunities of marketing in today’s economy (for example, power shift to customers, massive increase in product selection, audience and media fragmentation, shifting demand patterns, etc.)?
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In todays economy the field of marketing is undergoing several fundamental changes facing various challenges and encountering new opportunities Some of these key shifts are 1 Power Shift to Customers ...
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Management Accounting Information for Decision-Making and Strategy Execution
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
6th Edition
137024975, 978-0137024971
