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What are some of the key marketing strategies mentioned by Mr. Abenante, in order to compete in a 21st century global economy? How has the
- What are some of the key marketing strategies mentioned by Mr. Abenante, in order to compete in a 21st century global economy?
- How has the merger between AB and Inbev impacted both companies (internal factors) and their respective global industry (external factors)?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
