Question
What are some of the legal and ethical requirements that might impact on the tactics chosen? Why is it important to have measures in a
What are some of the legal and ethical requirements that might impact on the tactics chosen?
Why is it important to have measures in a marketing plan that allows review of marketing performanceIn the above question, what type of measures should be included?
Why should these measures be flexible?
Describe how you would ensure that the marketing plan is suitable for your organisation.
Define the term marketing mix. Why is it necessary to consider the mix when establishing a new marketing plan?
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Step: 1
1 Legal and Ethical Requirements When developing a marketing plan legal and ethical requirements may impact the tactics chosen in several ways Complia...
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Strategic Management Text and Cases
Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara
7th edition
978-0077862527, 007786252X, 978-1259196553
