Question
What are some of the potential pitfalls the Multi-Channel market space?. How could the pursuit of Multi-Channel presence affect marketing strategies and the customer decision
What are some of the potential pitfalls the Multi-Channel market space?.
How could the pursuit of Multi-Channel presence affect marketing strategies and the customer decision journey for waterdrop- give examples?
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and pls give me ur reference
the link is the full content of the case pls answer the questions and highlight the reference parts for me , this assignment is so important for me
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
