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What are some potential difficulties in approaching strategic planning from a balanced perspective?Isnt financial performance still the most important perspective to take in planning?Explain?
- What are some potential difficulties in approaching strategic planning from a balanced perspective?Isnt financial performance still the most important perspective to take in planning?Explain?
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Marketing Strategy
Authors: O. C. Ferrell, Michael Hartline
6th edition
1285073045, 978-1285607139, 1285607139, 978-1285677316, 978-1285073040
