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What are some reasons a firm may use a local advertising agency in a foreign market versus a global agency? Question 11 options: If it
What are some reasons a firm may use a local advertising agency in a foreign market versus a global agency?
Question 11 options:
If it wants better quality translations, and more control.
If the firm does not have a strong need to coordinate its advertising in a number of markets, and if it wants the best quality possible.
Primarily to lower costs and improve control.
To have better communication with the agency and lower costs.
To support its private branding strategies, and more control.
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