What are some tools businesses can use to measure social media? How effective are these tools?

$(15$ pts$)$

What are some problems with measuring social media $($e$.$g$.,$ what does a "like" on Facebook really

mean?$)?(15$ pts$)$

Which social media tools do you think are the most useful for most businesses? Why? $(20$ pts$)$

Provide TWO examples of brands that have garnered success with social media. Provide TWO

examples of some brands that have not been successful with social media. Based on this comparison,

what are the key ingredients to getting customers to engage with a brand? $(20$ pts$)$

Assume you are starting a new yogurt store on campus. Develop a profile of your likely target

market. What social media tools do you think will be the most effective at reaching that audience?

Why? $(15$ pts$)$