1. What are some ways to adapt a traditional public relations campaign online? For example, If your news release is basically a commercial plug, traditionally your chances are it will get round-filed immediately and you will never hear a response from any assignment editor or reporter. However if you submit your release to an online release site like www.24-7pressrelease.com(Links to an external site.), you increase your chances greatly of getting exposure.
2. What are some ways to properly utilize social media for an organization? What would some legal reasons be why an organization would not want to utilize social media campaigns?