What are the advantages and disadvantages of communicating via Twitter? Can a 140-character tweet really be effective? What guidelines would you recommend for maximizing the effectiveness of a personal tweet?

2. You have been given a first assignment as the new summer intern in the office of a corporate CEO. The task is to analyze Twitter and make a presentation to the CEO and her executive team recommending whether or not it should be used for corporate purposes. What points will you make in the presentation to summarize its potential uses, possible down- sides, and overall strategic value to the firm?

3. Do research to identify current developments with Twitter. What is presently happening with the firm? What are the financial and business analysts saying? Is Twitter still innovating, and if so, what new directions are evident? Is Twitter on a continued path of success, or is its 140-character appeal start- ing to fade? Who are Twitter's major competitors? Are they real threats, or not? Is the tweet here to stay, or will it soon be displaced by the next best leap forward in communication technology?