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What are the advantages and disadvantages of the two approaches Belkin has used to assess customer experiences at his coffee shops? Which one would you
- What are the advantages and disadvantages of the two approaches Belkin has used to assess customer experiences at his coffee shops? Which one would you recommend?
- Do you see any problems with offering a free cup of coffee as an incentive for filling out a comment card? Would you suggest any other options for encouraging customers to provide feedback?
- Take a look at the comment card that Belkin has posted online. What are the best features of the card? How might it be improved?
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Transportation A Global Supply Chain Perspective
Authors: Robert A. Novack, Brian Gibson, Yoshinori Suzuki, John J. Coyle
9th Edition
1337406643, 9781337406642
