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What are the advantages of direct versus indirect distribution channels? What are some brands using one of the two systems? Can you give an example

What are the advantages of direct versus indirect distribution channels? What are some brands using one of the two systems?

Can you give an example of a company using multichannel strategies and discuss the problem of coordination of brand image?

Our focus on distribution has been much more on consumer goods rather than industrial goods. What is an example of an industrial good and how it is being distributed?

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