What are the advantages of mutual gains bargaining? What are its challenges? Research an organization that has adopted mutual gains bargaining (or labour-management cooperation, generally). What has made the non-traditional labour relations approach successful or unsuccessful? What could be done to further improve the relationships and outcomes? (Note that other terms for the mutual gains approach include collaborative approach, win-win approach, problem-solving approach, principled negotiations, interest-based negotiations, and integrative bargaining.)