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What are the appropriate business goals for the business? The world is on COVlD-19 lockdown, many taxi and car sharing companies are going bankrupt because

What are the appropriate business goals for the business?

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The world is on COVlD-19 lockdown, many taxi and car sharing companies are going bankrupt because of a nationwide stay-athome order. One ride-hailing company is looking for ways to get through the crisis. The management team has decided to launch a food delivery business, thinking that people will start ordering more food and drivers will be able to pivot and use their cars for food delivery instead of customer trips. A newly appointed CEO of the food delivery business has convinced the C-level leadership of the company to acquire a food delivery startup for $2.7B. The startup makes $500M in revenue but operates at $100M loss per year. The new CEO plans to lead a turnaround at the newly acquired food delivery business, make it protable and grow its share in the overall company's revenue to 15% in 1 year. Help the new food delivery CEO to set up the right business objectives and KPls to achieve 15% business share and profitability in 1 year

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